The average combined in-home audience for the 11 June match was 10,146,793 viewers on the two local channels SABC1 and SuperSport 3, according to data from SABC. This combined audience is 39 percent higher than last year's highest sports TV audience which was also broadcast across both channels, namely the semifinal of the FIFA Confederations Cup 2009 (7.35 million) when Brazil knocked out hosts South Africa.
SABC1 recorded an average audience of 8,895,965 viewers during the match, which equates to a 76 percent market share, while SuperSport 3 registered an average audience of 1,250,828 viewers for an 11% market share.
The average combined in-home audience in South Africa for the day's second encounter, Uruguay vs France, was almost half the opening game's at 5,661,539.
Viewing figures were similarly robust for other countries whose data has been made available to FIFA over the weekend by the respective official broadcasters:
In Mexico, a combined average of nearly 19 percent of the population with access to television watched coverage of the opening game in-home. This is 15 percent higher than the average audiences achieved for the three group stage matches at the 2006 FIFA World Cup and ranks inside the top five in-home television audiences for a football match achieved in recent years in Mexico.
Univision in the United States gained an average of 5.4 million viewers for their coverage of the opening game. This ranks among the top ten audiences for a football match in the United States in recent years and is twice the size of the Univision audience for the opening game of the 2006 FIFA World Cup.
The highest confirmed in-home audience of the opening two days was achieved in China, where an average of nearly 24 million viewers watched the CCTV5 coverage of Greece vs South Korea.
An average of almost one in five people in Germany watched the England vs United States match, the highest rating of all confirmed in-home audiences.
No comments:
Post a Comment